Action PR has been functioning in the Jordanian market since 1992, owing its celebrated success to years of effective communications with the most influential audiences in the marketplace, government circles, companies, observers and analyst’s circles and newsrooms in local media outlets.

Aware of the needs, requirements, and tools to operate in this market, our experience has taken new dimensions and sharpened the creative approach that we have put at the service of our clients.

Being the first PR agency to operate fully in this field has given us the edge to grasp the experience from all sides and an insight into the business and the media worlds. The experience that accumulated as we moved with our clients from a success to another has created a large, professional and handy archive that serves as a solid and wide base for a successful and market-sweeping PR campaign.

Action PR has exceeded client expectations in its ability to develop effective messages that appeal to targeted media and audiences, leaving the most desirable impression possible on the ultimate consumers of the organization, stockholders, and other organizations.

We do believe that when PR is done effectively, it can be invaluable in creating favorable public opinion. Advertising and marketing are great, but they may not produce optimal results alone. In addition, public relations is a much more cost-effective strategy than other types of advertising methods.

The use of public relations and advertising are often confused. They are very different and produce different results. One distinct difference is the extent of their message control. Advertising often allows less control over the message that is sent to the public. No matter how interesting an advertisement might be, it is recognized as a self-serving communication.
Public relations offer more control over the message, and it has a longer shelf life, especially due to the popularity of online newsrooms with archived press releases. Public relations afford the credibility of unbiased third- party endorsements. Rather than paying to get advertising placed, a publication is freely giving space to a story about your company and/or product. This type of endorsement can be a powerful tool in shaping public opinion.